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| Chris Pearson |
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I started my career marketing Royal Doulton
fine china to brides and collectors. |
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After time in brand management and advertising,
and spending 4 years in the USA, I returned to the UK
and various senior commercial and marketing posts -
successfully initiating international business and creating
strategic alliances that contemporised the brand and
grew sales. |
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I went on to join W.H. Smith -to lead own label new product
development and strategic marketing for stationery, news,
magazines and f.m.c.g categories. |
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| An opportunity to work as a multi-channel consultant with B&Q led to the foundation of Head First in 2003. |
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| I’m an alumnus of London Business School and have spoken at many corporate conference and industry marketing events. |
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| Colleagues and clients comment: - |
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| ‘Working with Chris gave us not only highly professional marketing material but also helped us focus on bringing greater clarity to our client offering’ Practical Bid Solutions |
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| 'One of the best English direct marketers! We can all learn from you.' Lois Geller, author and President, Mason & Geller Advertising, USA |
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| 'Excellent speaker - honest, and very switched on.' Marketing Week Magazine Conferences |
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| 'Provided good leadership and control of 2 key projects. Both are now an integral part of B&Q marketing and business processes.' B&Q |
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| 'An inspiration and a breath of fresh air.' Public Sector |
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| Friends and collaborators: - |
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| Clare and Dan at Blue Moon specialise in bold ideas that stand out in design, print, on-line and e-commerce. They work with Head First on print, design and e-commerce solutions. |
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| David Yates at Creative Thing is a designer with a thorough understanding of advanced technical applications having worked in agency environments, at BP and as Head of Design at Marlborough Stirling. David has helped us meet B2B and public service design challenges. |
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| Manda Glenn is a qualitative market researcher. She delivers research insight that clients can really act on and has worked with Organix, W H Smith, Dorset Police, Hypnos Beds, and International Paints to name a few. She’s collaborated with me on several retail and a Public Sector project. |
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| Ian Howe is a copywriter, editor and proof reader. He has a background in direct marketing as well as experience in magazines and mainstream publishing. Ian has worked with Head First to produce copy combining flair and impact for a variety of projects, both print and web. |
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| Nick Pond is a direct marketing specialist. Previously a board director of an award-winning pan-European agency, he has a track record of success over a wide range of consumer and B2B products and services. We’ve worked on some very successful direct response campaigns together. |
